Guided Selling (Needs → Specs)
Ask the right questions in the right order — for service, sales, and back office.
Guided Selling • Kiosk Ready • Professional Reporting
Guided Uniform Response Utility®
GURU redefining how dealers sell, train, and grow — transforming static product data into living intelligence that accelerates every sale and strengthens every partnership — powered by zFactorconnect.
Any Device, Anywhere
Browser-based and mobile-friendly; accessible from desktops, tablets & kiosks.
Guided Interview / Questionnaire
An adaptive question engine that walks users through a structured interview with dynamically filtering choices.
Automated Reports & Distribution
Instantly produces professional & branded reports with technical specs.
Unattended kiosk mode available (QR entry + guided flow)
What GURU delivers
A needs-first workflow that helps teams standardize outcomes, reduce rework, and build repeatable configuration assets.
Sales Enablement + Training
The platform doubles as a training aid—standardizing truck knowledge and helping onboard new or junior sales staff rapidly.
Automated Specification Engine
Users are guided through compliant, optimized truck builds with embedded rules and logic.
Embedded Knowledge Articles
Linked directly into truck spec workflows, reducing tribal knowledge reliance and empowering even novice users to build like pros.
How it works
- Speeds Up Sales Cycles:: Reduces 4–6 hours of back-and-forth to a seamless, guided experience.
- Smart Selection Engine: Filters compatible options and flags incompatibilities automatically.
- Repeatable Process: Standardized questionnaire ensures consistency.
- Embedded Knowledge Articles : Linked directly into truck spec workflows, reducing tribal knowledge reliance and empowering even novice users to build like pros.
5-role model built for real operations
From unattended service centers to OEM governance — each role gets the right toolset.
Service Role (Kiosk / Unattended)
- QR entry + dynamic organization routing
- Trial mode (up to 3 questionnaires)
- Report limited to answered questions
Sales Role
- Guided sessions + customer-facing flow
- Enhanced reporting
- Price range output
Configuration Role
- Cross-org visibility
- Generate configuration starting points from match patterns
- Hits/misses drill-down reporting
Admin Role
- Org + password management
- Assign assessments & questionnaires
- Department controls
Super User
- Create admins/departments
- Export data for analytics
- Governance + oversight
Configuration starting points that improve over time
GURU helps identify repeatable clusters of outcomes so you can standardize defaults without losing flexibility.
Bounds-based configurations
Each configuration point can include lower/upper bounds for applicable attributes (GVWR, horsepower, axle rating, wheelbase, etc.). Results match within the acceptable range.
From outcomes → starting points
If ~50 different questionnaire outcomes reliably map to a single “starting point + options,” you’ve found an OEM-approved baseline worth formalizing.
What you can show stakeholders
- Most frequent configurations by segment over time
- Must-have compliance rates (engine/GVWR/etc.)
- Weighted match percent vs nearest alternatives
- Top “miss” drivers that cause change orders
Traditional CPQ vs GURU
Traditional CPQ
- Selection-first workflow
- Rules-heavy, expert-dependent
- Errors discovered late
- Less transparent “why”
GURU
- Needs-first guided discovery
- Must-haves + weights + explainability
- Starting points become reusable assets
- Report-grade audit trail
Dealer Tune-Up
An onsite program to benchmark knowledge, improve consistency, and leave your team with tools that stick.
Day 1: Baseline Assessment
Challenge the team on day one and capture results.
Enablement + Tools
Train with zFactorconnect-backed guidance and GURU workflows.
Final Day: Re-Test + Proof
Run the same assessment and show measurable lift.
Leave Behind: Branded Reports
Dealer-branded downloadable reports that demonstrate the improvement gained.
OEM-safe language and governance
Keep dealer-facing messaging practical while maintaining OEM-grade traceability behind the scenes.
Dealer-safe mode
- Customer-friendly phrasing
- Clear rationale without internal-only terminology
- Flexible recommendations (starting point + options)
OEM governance mode
- Immutable configuration points once used in reports
- Date-scoped keys for confidence
- Export-ready analytics for standardization decisions
Ready to see GURU in action?
Tell us if you want kiosk-first, sales-first, or configuration-first — we’ll tailor the demo to your workflow.